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How it works

Novel Funding built a proprietary system, designed with the merchant in mind, to get businesses funded fast with terms that actually fit. Below is a plain look at how it works, so you can see exactly what you gain by giving us a chance.

Behind the curtain

Fast funding means real risk for the funder.

Any company that funds businesses quickly is taking on a large amount of risk. When defaults pile up in a certain industry, funders react. Sometimes they stop funding that industry altogether. Other times they keep funding it, but they charge a premium or they take longer to release the money.

Most merchants never see this side of the business. They feel it in the rate, or the speed, or the rejection.

The catch

You shouldn't have to be an expert in any of this.

Nobody expects you to know the inner workings of every industry, and certainly not the funding world, which changes constantly. When you need capital right now, you do not have weeks to study the market.

That pressure is exactly what pushes good business owners into deals that are far from ideal. So we built something to carry that weight for you.

Our industry map

We break industries down to the level of specific businesses.

Below is a glimpse of how our system organizes the business world. 25 industries, 325+ sub-industries, each with its own description so we can speak about your business the way funders do. Have a look around.

Industries Tap to view
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Beyond industry

Matching is about more than your industry.

Every funder has its own rules. Each one weighs only some of these factors, not all of them. We track every signal so we can spot the funder whose rulebook actually fits your file.

When we review your application and goals, we may find your business is better suited for a line of credit, a term loan, or another program. We will not pretend one product is the answer when another is.

Funding amount
Speed to funding
Personal credit
Business credit
Industries avoided
Response time
Prior funding history
Age of business
Monthly revenue
Term length
Why this matters to you

Think of it like insurance.

Common sense says that if you are in a large or common industry, almost any funder will work for you. The reality is different. If a funder is dealing with defaults in your industry right now, you can end up paying for it.

Sometimes an entire group starts paying higher premiums because of what one company is currently dealing with. The same thing happens in funding, and most merchants never see it coming. We do.

Our promise

We only get paid when you win.

That puts real pressure on us to use every tool we have to reach that goal as fast as possible. Give us a chance to help. You can reject anything we bring you, with no obligation.

Pay nothing unless we get you funded on terms you are happy with.
Reject anything we bring you. No obligation, ever.
We will be straight with you about what is realistic.
We never sell your information.

So if you need funding quickly, give us a chance.

Takes a few minutes - saved as you go. We do not sell your information.