A two-tier affiliate program backed by a custom tracking and communications system that is unmatched in the affiliate world. The alternative funding space moves roughly $250 billion every year in the United States alone, and you can earn from it.
When you send a merchant to Novel Funding, you are not handing them to one possible funder that earns you nothing if it falls through. You are sending them to a team that works many angles at once to get the funds they need.
More paths to funding means more deals close. And more deals closing means more commission for you.
There are two roles in the program, and you can play either or both.
An affiliate is anyone who signs up and sends merchants looking for funding.
A referring affiliate is someone who sends other affiliates to join the program.
Helping a merchant get funded is not like regular e-commerce. The path is not always straight. A merchant might start an application and then be slow sending paperwork. They might take their time deciding which offer to accept. We know that leaves affiliates anxious, so we built a real-time system that keeps you in the loop while still protecting the merchant's privacy.
Documents received. Funding call scheduled. Funder passed on industry risk. The good and the not-so-good, in real time.
Got a question about a deal? Ping the broker working it. No emails, no calls, no sitting in the dark.
Track files submitted under your own account and under affiliates you referred. One dashboard, every deal.
By default we share the applicant's business initials, plus city and state. If more detail is needed, merchants opt-in via terms. Not the standard, but available.
We have one vested interest: making sure the merchant gets the funding they need as quickly as possible on reasonable terms. Fees in alternative funding can run high depending on the merchant's history, business, credit, and other factors. We do our very best to help in ways that put the merchant's interests first.
We also see the side of this business most people do not. It plays out in court, where a funder tried to help a business only to have that business stop paying, sometimes within weeks. So when we see an offer that looks high, we understand the funder's point of view too. That is why we built our internal system to expand the possibilities and give us a fighting chance to help the merchant on the most reasonable terms available. Read about how it works.
Novel Funding does not allow spam in any form. If you buy leads, know this upfront: nearly every lead seller in alternative lending is selling recycled leads. Whether they call them three-day-old leads or real-time leads, they are rarely worth anything.
We mention this early because affiliates in every industry buy leads and are then shocked when nothing converts.
When a deal funds, some funders include a claw-back clause. That means if the merchant defaults within a set period, often the first 30 days or first 30% of repayment, the funder can take the commission back. In our history these claw-backs are not common, but they do happen on a small share of deals.
The most common path. When a deal funds without a claw-back clause, your commission lands within days.
When a funder includes a claw-back clause, we hold until that window closes. We tell you the exact payout date the day the deal funds.
Over time, as we see that the deals you send are solid and do not default, we can remove the claw-back wait and pay you right away. If a claw-back ever does occur, we share every detail with you, including legal documentation, and either deduct it from an upcoming commission or ask you to return it.
Sometimes you find yourself talking to a company and suggesting they contact Novel Funding. Maybe you do not have your affiliate code handy, or it comes up in a conversation where you know the business name but cannot send a link.
Inside your affiliate account, there is a section where you can give us up to five business names and details about companies that might contact us for funding. Entries expire after three days, and you can resubmit easily.
So even if they never click your link, as long as their business name and location are an approximate match when they apply, the deal is credited to your account.
Fill out the form. We review every application personally, usually within 1 business day. No automated rejections, no recycled email funnels.